The position of the ad is the most responsible for the cost and effectiveness of the campaign, because it determinate how many people and at which price will enter to the website.
Sembot gets data from Google Ads up to 10 times within an hour and uses them to adjust the CPC bid, so that the ad gets the best position at the lowest possible price.
By setting your keyword’s average keyword position, you have better impact on your campaign results than with the manual CPC bid.
The system minimizes the maximum CPC necessary to display at a given position. Thanks to this, we never bid highly – we’re letting down expensive auctions, which translates into significant savings of up to 40%
The conversion rate for all ad positions is similar, that’s means the cost of the conversion depends on the position of the advertisement, and this depends on the cost per click minimized by Sembot.io.
The number of conversions is proportional to the traffic received, and this depends mainly on the CTR ad clickthrough rate, which is most influenced by the position of the ad.
Thanks to cyclical downloading of data from Google Ads, we have access to data that can not be obtained otherwise – for example, the effectiveness of keywords depending on the time (with an accuracy of up to 6 minutes) or in the position function.
You need less than 5 minutes to start optimizing your ads
