Blog
How to select key performance indicators in performance marketing?
Brandon Sanderson once said that it’s not the goal that matters, but the way you get to it. This may be true at some level
Discovery Ads – Overview of the possibilities
Google is not slowing down when it comes to expanding its advertising offer. Recently, the advertising portfolio of the giant from Mountain View has expanded
Showcase shopping ads – Overview of the possibilities
Google is not slowing down. New advertising formats are appearing (we have already written about Discovery Ads and Gallery Ads), and existing solutions are undergoing
Swirl, Virtual Try-On, Beauty Try-On – VR and AR ads on Google and YouTube – Overview of the possibilities
At the beginning of last year, Google announced major changes in the advertising formats available on Google and YouTube. The largest search engine in the
eCPC – does smart bidding really work?
In the second half of 2019, a new possibility to choose the enhanced CPC (eCPC) settings appeared in Google Ads. With this change, you can
Cross-Device tracking in Google Analytics using User-ID
Google Analytics is one of the most popular tools for monitoring website traffic. However, it has some disadvantages and they are serious. To understand them,
What is CSS?
What is CSS? Share on facebook Facebook Share on linkedin LinkedIn Product advertisements in Google Search, in a very short time from the start of
