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Advantage in Google Ads

Generating perfect product ads

Our tools allow you to create product campaigns divided into single products (SPAG) regardless of the number of products. In addition, based on the list of products we generate groups of text ads in the search engine containing dynamically changing product price and its specific features, directly based on keywords related to the product (SKAG / Long tail).

These types of campaigns generate the best results, because they directly match the precise query of the client, but the amount of work necessary for their manual creation and subsequent maintenance makes them rarely activized by the Google Ads agencies.

How does it work?

SPAG generator

Product
Ads

Division into single products

Our tools allow you to generate a specific ad group for each product, even if there are hundreds of thousands of them. This is the only way you can effectively set different click rates for specific products.

It takes few minutes for a man to extract a single product as a separate group. At the same time, our system will create a low priority campaign, extract over 10,000 products and set the initial rates for the click based on the estimated conversion rate and ROAS.

Division into categories and brands

Sembot based on the product feed will build many second-level campaigns (with medium priority and lower rates per click than in a product-oriented campaign) containing a specific category and producer.

In this campaign the system will exclude keywords defining the product (such as serial number, colour, model, size etc.). This way precise phrases will be operated as accurately as possible by product campaigns, and general phrases (e.g. zelmer vacuum cleaner) by a second-level campaign for a lower rate.

Extensive campaign

The system will create a high priority campaign with a very low rate per click, which will be displayed to users entering the phrase associated with our offer but not very precise (e.g. vacuum cleaner). Sembot will set exclusions to brand and product identifying phrases, whereby the campaign will operate only low-quality entry.

Examples

Precision phrases have a small amount of views but with a large number of products, we have thousands of great converting phrases, which is much more effective than displaying the product more often for to general categories associated with it

The client seeks:
vacuum cleaner zelmer odyssey zvc307xt – precise phrase (high probability of purchase), directing to the product ad
odyssey zvc307xt – precise phrase (high probability of purchase), directing to the product ad
zvc307xt – precise phrase (high probability of purchase), directing to the product ad
vacuum cleaner zelmer odyssey – precise phrase (high probability of purchase), directing to the product ad
zelmer odyssey zvc307xt – precise phrase (high probability of purchase), directing to the product ad
zelmer odyssey – precise phrase (high probability of purchase), directing to the product ad
vacuum cleaner zelmer  – general phrase (the average probability of purchase), directing to the ad from a category with lower CPC
vacuum cleaner  – extensive phrase (low probability of purchase a specific product), directing to the ad with the lowest CPC
zelmer  – in response to the brand name, the product ad usually doesn’t appear in the search results at all

Promote the right products

1 %
of products
1 %
of Earnings
1 %
of Costs

Check out what sells well

In almost every case we have been analyzing, only a small part of the stuff accounts for the revenue. What is important, it usually doesn’t include the most-clicked items. Consequently, only a small amount of items generates even lower percentage costs while simultaneously accounting for almost all sales.

Our solution allows you to work conveniently  with a particular stuff, while significantly reducing the rate per click for other items (consequently not displaying them or significantly reducing CPA)

If you want to know what it looks like in your particular case, apply for a free audit.

Run the strategy reserved for only the biggest players with their own IT teams, until now...

PS. We have something even better

Our story

Text product ad

We have created the unique solution that generates common text ads based on the Google Merchant Center data (data for product ads),

These ads may contain product information such as price, colour, etc. We develop ad templates together.

The system ensures that the ads are displayed only when the products are in the product feed and are available.

Sembot will generate keywords based on the specific product, whereby your ad will only appear if at least three words describing the product occur together or the user enters the product ID / name.

This results in very relevant ad targeting with a very high conversion rate.

Examples

Precision phrases have a small amount of views but with a large number of products, we have thousands of great converting phrases, which is much more effective than displaying the product more often for to general categories associated with it

The client seeks:
vacuum cleaner zelmer odyssey zvc307xt – displaying the ad
odyssey zvc307xt – displaying the ad
zvc307xt – displaying the ad
vacuum cleaner zelmer odyssey – displaying the ad
zelmer odyssey zvc307xt – displaying the ad
zelmer odyssey – displaying the ad
zelmer vacuum cleaner – depending on the configuration, the ad may be displayed or not
vacuum cleaner  – displaying the ad
zelmer  – displaying the ad

Increase the effectiveness of your product campaigns

Our solutions will allow you to get the maximum effect of advertising products with Google Ads. There is no more effective method of selling than presenting to the client exactly what he is looking for, and that is what we actually do.