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Advantage in Google Ads

We generate perfect product ads

Our tools allow you to create product campaigns divided into individual products (SPAG) regardless of the number of products. In addition, based on the list of products, we generate groups of text ads in the search engine containing dynamically changing product price and its special features, directed to keywords related to the product (SKAG / Long tail).

These types of campaigns generate the best results because they directly answer the precise query of the client, but the amount of work necessary for their manual creation and subsequent maintenance makes them rarely run by the Google Ads agencies.

How it's working

SPAG generator

Product
Ads

Division into individual products

Our tool allows you to generate a separate ad group for each product, even if there are hundreds of thousands of them. Only in this way can you effectively set different click rates for different products.

It takes a few minutes for a man to isolate a single product as a separate group. Our system will create a campaign with a low priority at this time, extract over 10,000 products and assign the initial rates for the click based on the assumed conversion rate and ROAS

Division into categories and brands

Sembot based on the product feed will build many second-level campaigns (with medium priority and lower rates per click than in a product-oriented campaign) containing a separate category and manufacturer.

The system will exclude keywords defining the product in this campaign (such as serial number, color, model, size etc.). In this way, precise phrases will be handled as accurately as possible by product campaigns, and general phrases (eg zelmer) through a second-level campaign for a lower rate

Wide campaign

The system will create a campaign with a high priority and a very low rate per click, which will be displayed to users entering the phrase associated with our offer but not very precise (eg vacuum cleaner). Sembot will add exclusions to brand and product identifying phrases, so that the campaign will handle only low-quality traffic

Examples

Precision phrases have a small volume of views but with a large number of products we have thousands of great converting phrases, which is much more effective than displaying the product more often to general categories associated with it

The client seeks:
vacuum cleaner zelmer odyssey zvc307xt – precise phrase, a big chance to buy, directed to the product ad
odyssey zvc307xt – precise phrase, a big chance to buy, directed to the product ad
zvc307xt – precise phrase, a big chance to buy, directed to the product ad
vacuum cleaner zelmer odyssey – precise phrase, a big chance to buy, directed to the product ad
zelmer odyssey zvc307xt – precise phrase, a big chance to buy, directed to the product ad
zelmer odyssey – precise phrase, a big chance to buy, directed to the product ad
vacuum cleaner zelmer  – general phrase, the average chance to buy, directed to the ad for a category with lower CPC
vacuum cleaner  – wide phrase, a small chance to buy a specific product, directed to a wide ad with the lowest CPC
zelmer  – product ad on the brand usually doesn’t appear in the search results

Promote the right products

1 %
products
1 %
Earnings
1 %
Costs

Check out what sells

Almost in every case analyzed by us, only a small part of the items corresponded to the revenue. Importantly, it usually did not include the most-clicked items. As a consequence, a small amount of items generated even lower percentage costs while simultaneously accounting for almost all sales.

Our solution allows you to work in a convenient way with single objects, the others significantly reducing the rate per click (consequently not displaying them or significantly reducing CPA)

If you want to know how it looks like, apply for a free audit.

Start strategy until now reserved for only the biggest players with their own IT teams

PS. We have something even better

Our story

Text product ad

We have created a unique solution that generates plain text ads based on the Google Merchant Center data (data for shopping ads),

These ads may contain product information such as price, color, etc. We work together with ad templates.

The system makes sure that the ads are displayed only when the products are in the product feed and are available.

Sembot will generate keywords based on the product, so that your ad will only appear if at least three words describing the product occur together or the user enters the product ID / name.

This results in very targeted ad targeting with a very high conversion rate

Examples

Precision phrases have a small volume of views but with a large number of products we have thousands of great converting phrases, which is much more effective than displaying the product more often to general categories associated with it

The client seeks:
vacuum cleaner zelmer odyssey zvc307xt – the ad is displayed
odyssey zvc307xt – the ad is displayed
zvc307xt – the ad is displayed
vacuum cleaner zelmer odyssey – the ad is displayed
zelmer odyssey zvc307xt – the ad is displayed
zelmer odyssey – the ad is displayed
vacuum cleaner zelmer  – depending on the configuration, the ad may or may not be displayed
vacuum cleaner  – the ad is displayed
zelmer  – the ad is displayed

Increase the effectiveness of your product campaigns

Our solutions will allow you to get the maximum effect of advertising products in Google Ads. There is no more effective method of selling than giving the client exactly what he was looking for, and we are doing it.