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Terms of conditions

General terms of service

Preliminary provisions

  1. The owner of Sembot.io (https://sembot.io) – hereinafter referred to as “service” is Iware, nip 813-333-42-18, Solarza 22/54 35-118 Rzeszów, Poland.
  2. Services offered by the service can be both free and paid. If you use paid services, you must first place an order.
  3. Personal data is processed in accordance with applicable laws. The method of processing is described in the privacy policy

Terms of use of the service

  1. The website connects to the Google Ads / Adwords account using the OAuth2 mechanism. The website redirects the user to the Google website allowing the consent to connect to the website.
  2. The User understands that by agreeing to the connection in the Google panel, he allows the Website to modify advertising campaigns on connected Google Ads accounts.
  3. The user allows the service to retrieve data from the Google Ads account. The data collected relates to the effectiveness of the account and is not personal data
  4. The Website will process the collected data only for the purposes of providing the service to the User, excluding points 5 and 6
  5. Collective data collected by the website can be used to prepare general reports that prevent the identification of sensitive data, in particular the advertised phrases, user data budgets. General reports to which data can be used have a cross-sectional goal only – e.g. a clickthrough report from different ad positions depending on the country. No data directly related to a given User will be made available.
  6. The data collected will be used for machine learning used by the website when deciding on changes to the Google Ads account.
  7. The user can choose linked Ads accounts to which the service should have access
  8. The website downloads campaigns and ad groups from the shared Google Ads account.
  9. The user can choose the keywords that the website should monitor. Unselected keywords are not stored by the website.
  10. The user may specify on the site on which target position he would like to place the selected keyword.
  11. The user must specify a maximum cost-per-click bid for the entire Google Ads account
  12. The user can specify a maximum cost-per-click bid for the selected keyword. If there is no maximum bid at the keyword level, the maximum bid setting for the entire account will apply
  13. The user can specify a minimum rate per click or choose the option “always on the first page” or “always on top of the page”
  14. The user understands that the website will change the rate for clicking between the minimum selected rate and the maximum rate and this action will affect the effectiveness of the Google Ads campaign
  15. The user has the option to choose the option of permanently lowering the price per click if the current position is equal to the expected position. This action leads to a reduction in cost per click, however, for campaigns with low traffic, it can lead to a significant decrease in the position of the displayed ad.
  16. The user has the option to choose the tolerance range of the keyword’s target position, which means excluding the changes in the rate per click, as long as the advertisement is within the given range (does not work with the “lowering the price per click” option).
  17. The user understands that setting the target position and the maximum rate per click will trigger the algorithm
  18. The user can stop the algorithm by removing the maximum cost-per-click bid, removing the target position, deactivating the keyword or unlinking the Ads account
  19. The keyword which is added to the monitoring (active) but has no target position will be monitored by the website, but without making any changes
  20. The website stores information about keyword settings using labels added to the keyword in Google Ads.
  21. The user understands that changing labels using Google Ads will affect the operation of the website.
  22. Changing the labels directly in Google Ads is one of the ways of working with the service and is completely secure

Shared Google Ads data and processing

Connection to the Google Ads account

  1. The system stores the data necessary to connect to the Google Ads Account, account ID, account name, OAuth2 authorization token
  2. The system stores the identification details of Google Ads accounts associated with the linked Google Ads account to which the linked account has modification rights (subordinate accounts, Manager accounts, linked accounts). This data is necessary to ensure the choice of the account you are working on for more than one associated Google Ads account. The data is stored solely for the purpose of speeding up the interface (cache). The system stores information about the currency and time zone of the account.
  3. The system stores campaigns (ID, name) of accounts added by the user in order to speed up the interface (cache)
  4. The system downloads a list of keywords in a given campaign in order to enable the addition of a keyword to the system. The data is not stored and disappears from the system after closing the window for adding new keywords.
  5. The system stores cumulatively (with the frequency selected by the user) the current (only on the given check date) statistics of the listings added by the user using the interface or by adding the Sembot label to the keyword. No other keywords are processed by the system. The data collected is: Keyword ID, ad group ID, ad group name, campaign ID, campaign name, number of impressions, number of clicks, average CTR, average position, average CPM, approximate first rate position, approximate top results rate, approximate first page rate, quality score, match type, display time, account ID, account name.

Connection using the "Ads script" script

If it is necessary to ensure full control over the transferred data, there is an option of controlled data transmission using Google Ads / Adwords scripts.

  1. The system stores cumulatively (with the frequency selected by the user) the current (only on the given check date) statistics of the listings added by the user using the interface or by adding the Sembot label to the keyword. No other keywords are processed by the system. The data collected is: Keyword ID, ad group ID, ad group name, campaign ID, campaign name, number of impressions, number of clicks, average CTR, average position, average CPM, approximate first rate position, approximate top results rate, approximate first page rate, quality score, match type, display time, account ID, account name.
  2. The amount of data from point 1 can be limited. To ensure system performance, the minimum amount of data is: account ID, account name, number of impressions, average position, keyword name (can be encrypted, or changed), keyword ID, ad group ID
  3. Limiting the amount of data will affect the information presented in the service panel.
  4. Lack of connection to the Google Ads account will prevent the parameters from being changed from the website level. Parameters can be changed directly in the Google Ads account by editing (adding) keyword labels
  5. Changes made by the script will be visible in the script log in the Google Ads panel

Data processing with Google Ads

  1. The User agrees to the processing of the data mentioned above by the Website
  2. The website will process data in order to perform the service, the strategy of the game on the selected position and delivering reports to the user
  3. The Website will not share User’s data with external entities
  4. The website will use the collected data for the purpose of machine learning
  5. The website may use aggregated, anonymised data to present aggregate reports. Collective reports contain data from many client accounts, and the presented data make it impossible to identify a keyword, entity, account etc. The purpose of this record is to enable the creation of cross-cutting reports such as click-through rates from selected items, conversion rates from selected items, etc.

Responsibility

  1. The website is not responsible for the consequences of changing the rate for clicking a CPC on a given keyword.
  2. The User understands that the website changes the rate in the user-selected range of the per-click rate in order to reach the position selected by the User.
  3. The user understands that the achievement of the position is based on predicting changes in the auctions and it may turn out to be impossible
  4. The user understands that the website will raise the rate for clicking within the allowed range in case the keyword is displayed at a too low position and lower the rate for clicking if the position is too high.
  5. The website is not responsible for reaching the average position by the keyword in a given time interval
  6. The user understands that the website works on data provided through the Google Ads API, or data downloaded by the Google Ads Script script directly from the user’s account.
  7. Google Ads does not transmit data in real time. Data is delayed, usually several minutes from the current state.
  8. Delayed data usually do not have a major impact on overall results. The website is not responsible for delays in the transmission of data by Google and the resulting consequences
  9. The consequences of delayed data are performing changes based on outdated data. Usually, the periodic trend is constant for a longer time delayed change has minimal impact on the result of activities
  10. In addition to a permanent delay in data transmission by Google Ads, in rare cases there are longer delays in updating data.
  11. In case of longer delays in updating data, the website does not perform any changes. This means that if in the subsequent verification cycles, the service receives the same data, then the change will not take place. The per-click rate will be maintained in the given range and the ad will be displayed in positions adequate to the current rate.
  12. Longer delays occur sporadically, and apply to single keywords. The user understands that such events may occur and the service is not responsible for them.
  13. The user understands that the only consequence of longer delays is displaying an advertisement with a pre-delay rate on an unknown position (in almost all cases the position will be similar to the position before the delay occurred)
  14. The user understands that choosing the option of permanently lowering the rate for clicking (“Lowering”) leads to a reduction of the rate also when the keyword is already in the selected position. In the case of a large number of views, this solution leads to a reduction in the cost per click. In the case of words with low number of impressions and poorly chosen minimum bid per click, the solution may lead to the termination of the display of the keyword. The user understands that he is responsible for choosing the “Lowering” option and for the proper selection of the minimum rate per click
  15.  The user uses the website voluntarily and at his own risk
  16. Pages (service, user) exclude liability in the scope related to the operation of the system (changes in the rate per click) for so-called lost profits (“lucrum cessans”)
  17. In the event of a breach by any of the parties (service, User) of the processing of personal data and the other party suffering damage, the party guilty of the infringement undertakes to cover the damage limited to actual damages (“damnum emergens”) excluding liability for lost profits (” lucrum cessans “)
  18. If the website violates the rules of processing data collected from the Google Ads account and the other party suffers damage, the party guilty of the infringement undertakes to cover the damage, limited to the actual damages (damnum emergens) excluding liability for lost profits (“lucrum cessans”) )